The Power of Clickable Videos in Corporate Marketing

Video marketing has emerged as a game-changer for businesses aiming to capture the attention of their target audience. The rise of various video-sharing platforms has made video content has become more accessible than ever before. However, when it comes to corporate video marketing, using just any video won’t be enough. You need to create a video that engages your audience and resonates with them to generate leads, boost brand awareness and build trust. This is where interactive videos with clickable elements come in.

Traditional linear videos provide viewers the options to just “Play, Pause, Fast Forward, and Rewind.” Interactive videos, on the other hand, tend to include clickable or touchable hotspots that viewers can interact with.

Today interactive videos are used across various industries for diverse purposes, which include:

• Answering questionnaires or polls
• Moving the screen 360° to explore a certain setting or environment
• Providing details about products on-screen and linking to online stores.
• Enabling viewers of videos to make decisions that affect various outcomes
• Moving between different storylines for “choose your own adventure” entertainment

Regardless of how exactly they are used, interactive videos are able to generate improved engagement by providing an immersive experience to the viewers. These tools can prove to be highly valuable for any company desiring to improve conversions and grow their sales. Click-through rates of interactive videos are generally better than typical linear videos. Instead of providing a passive viewing experience, these videos actually captivate the attention of the target audience and encourage them to continue watching. Interactive videos can also help build trust with your target audience by demonstrating your products in an engaging manner and offering valuable information and insights.

Clickable or tappable hotspots

While interactive videos can be of multiple types, the use of Clickable video has especially become popular in corporate videos. These videos feature hotspot areas that can be clicked or tapped to reveal more information. Hotspots can be implemented in videos in two ways:

• Static Hotspots: Much like their name suggests, these hotspots appear on fixed areas of the screen.
• Sticky Hotspots: These hotspots appear attached to an object as it moves around a scene, and are most commonly used to provide additional context to products. For example, ecommerce brands could use sticky hotspots to let viewers learn more about various products.

Hotspots in videos can be used to allow the viewers to jump to a scene of their choice. Such an effect is known as branching. A clothing company, for instance, may use branching to provide the viewers with the option to view “little black dress” or “summer dress”, and the video shall branch to a new scene based on the choice of the viewer. When a hotspot is tapped or click, an overlay may appear to provide additional information, like the price of the dress, sizes it is available for and more. The use of clickable elements like hotspots can be a great way to divert traffic from a video to a website or eCommerce product page.